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The Central Office of Information
The UK Government's Communications Consultancy

Police: Could You?

Synopsis: The “Police: Could You?” site was designed to improve the quality of police recruitment, asking potential candidates if they were up to the job of policing in modern Britain. It used interactive scenarios integrated with a hard-hitting TV advertising campaign.

Client: Home Office
Role: Head of Digital Media - Consultant
Developer: eMC Saatchi
Delivery platform: Internet, with associated high profile advertising campaign
Awards: Cannes Lions - Cyber Gold, Cannes International Advertising Festival 2001


Police: Could You?

The Standards Site

Synopsis: A Government site disseminating practical guidance and examples of good practice in schools in England, to help raise standards in literacy and numeracy. One of the most comprehensive sites of its type, its success has allowed it to survive several changes of minister and shifts in departmental focus.

Client: DfEE / DfES / DCSF
Role: Head of Digital Media
Developer: In-house / others
Delivery platform: Internet


The Standards Site

Secure Your Motor

Synopsis: The Secure Your Motor site used humour to remove the fear of vehicle crime, gave real life case studies to show how vehicle crime was avoidable and featured interactive games to help users recognise where their own property was at risk.

Client: Home Office
Role: Head of Digital Media - Consultant
Developer: Anthem
Delivery platform: Internet, with associated advertising campaign


Secure Your Motor

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Martin Gelder, Kentford, Suffolk, UK
Martin@RedLeg.co.uk
+44 (0)1638 750 902

Website:RedLeg.co.uk